Macroprocess 02 Communication and Image
Título alternativo
Macroprocess 02 Communication and Image
Descripción
The Macroprocess 02 Communication and Image aims to “Guarantee the development of an organizational image consistent with IICA's strategy and identity, by communicating effectively with key groups to increase awareness about IICA and to enhance its visibility and reputation”.
Scope: Hemispheric level. Technical-regulatory actions at hemispheric level. Centralization at strategic levels at Headquarters. Decentralization at the tactical and operational levels by region and country.
Resumen
Process Manual. Diagrammed flows of activities, sub processes and processes that make up the Macroprocess 02 "Communication and Image".
Palabras clave
Processes, Communication, Institutional Image, Medium and Content Channels Plan, Diffusion, Dissemination, Audiovisual and written production, Organizational units, Communication policy, Target audience, Key public, Technical team, Communication mechanisms, Communication channels, Press kit, Graphic identity, Graphic line,
Representación
Sede Central
Publicador
Carlos Figueroa Picado
URI (Enlace permanente para citar o compartir este ítem)
https://repositorio.iica.int/handle/11324/8701Colecciones
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