A report of a farmer market fair in Jamaica

Abstract

This report encompasses the methodological aspects of the Farmers Market Fair, its organisation, administration, characteristics of producers and consumers, and nature of the produce. It also provides empirical evidence regarding this marketing experience with reference to the producers and consumers who have participated. The objective of this report is to document the initial phases of the Farmers Market Fairs which have taken place in Jamaica. The farmers market fair is a specific marketing system where arrangements are in place to facilitate a direct interchange among producers and consumers.